David Beckham is teaming up with H&M and launching an underwear and t-shirt line. The DAVID BECKHAM Bodywear line will launch February 2012. As the face of Emperio Armani underwear, Beckham realized there is a great market for men’s bodywear. With Beckham modeling Armani underwear, the fashion line turned over practically double in profits (I wonder why 😉 ). So many great collaborations to look forward to – Missoni + Target, and now Beckham + H&M!
Source: refinery29.com